Dopamin ve Oksitosin Kokteyli Oyunlaştırma?
Neden oyunlaştırma? Çünkü işe yarıyor… İyi haber; doğru tasarlandığında işe yarıyor. Kötü haber; doğru tasarlanma yüzdesi çok düşük. “Oyunlaştırma Nedir?” başlıklı yazımda belirttiğim gibi en temelde de oyunlaştırma %90 insanı, psikolojiyi ve temel dürtüleri ele alırken %10’luk bir kısmı tekniktir diyebilirim. Bu anlamda hedefleri, hedef davranışları ve oyunlaştırmanın uygulanacağı grubun temel dürtülerini ve davranış profillerini ortaya koymadan girişilen işler başarısızlığa
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